demure couture hat Amsterdam
Demure is the name of a haute couture hat studio in Amsterdam. Yuki Isshiki, founder and designer of demure couture hats, originally comes from Japan and learned millinery (the art of hat-making) in London before she started her own hat brand ‘demure’ in Amsterdam, The Netherlands. She obsesses over the smallest details; this is one of the many reasons why she likes to invite her customers to the studio at the Korte Marnixstraat 5.
When you wear a hat it frames your face, becoming as much a part of you as your hairstyle. That’s why Yuki is focussing on the smallest details. The details are the personality of the piece, a part of your personality if you will. For her, it is important that she does everything by hand so they feel soft, light and comfortable.
Demure stands for quality, millinery traditions, sustainability, use of high-end materials and personal attention.
“If You Want The Best, You Cannot Leave The Details To Machines.”