La Perla Women

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The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity. These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti. And today they represent the philosophy of this Italian company that is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women. The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious. Like a gesture of love.

In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.

Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla – representing the most feminine and harmonious gem.

Femininity in the purest state. Dream, emotion, perfection. La Perla continued to shape every woman’s desires and interprets its collections with a creative sensitivity at the highest level of elegance and style. La Perla had followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with “Made in Italy” luxury. It offered a wide array of collections that range from lingerie to nightwear and beachwear, from legwear to fragrances.La Perla’s ability to transmit the spirit of its creations across each decade is certainly the secret to the brand’s worldwide success. Thanks to the collaboration of talented photographers La Perla visual communication was, and still is, a passionate exploration of the feminine universe.
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Clients
Tags
Amsterdam, client, La Perla, Lingerie, Netherlands, PR